The final concert weekend of Dead & Company attracted thousands of fans to San Francisco, significantly benefiting the local economy. Fans participated in celebrations in the Haight Ashbury neighborhood, reflecting the psychedelic culture. Local businesses experienced increased patronage, with reports of this being the busiest weekend of the year. Merchants saw a necessary boost in sales, with preparations made for the influx of visitors. Hotel room demand significantly increased, indicating the event's positive impact on tourism in the city.
Thousands of fans are visiting San Francisco and spending money at restaurants and small businesses. "I’m loving it. It’s like the psychedelic culture of the country for me. I’m just home honestly," said a fan.
Haight Street businesses have been slammed with Deadheads, who were buying up lots of nostalgia. "It’s our busiest weekend of the year so far," said a local store owner.
The Haight Ashbury Merchant's Association said it’s been planning for this deadhead weekend for a year. "Streets are packed, stores are full, merchants are seeing a bump in business, which is desperately needed," said the association president.
In a statement, SF Travel said, "This is a strong weekend for San Francisco's tourism industry... The average total demand for hotel rooms in San Francisco is up over 65% compared to last year for Thursday through Sunday."
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