Harman International, a Samsung subsidiary, is acquiring Masimo's audio business for $350 million, expected to complete by 2025 pending regulatory approval. The move will enhance Harman's portfolio, which includes renowned brands such as JBL and AKG, by adding Sound United's brands like Bowers & Wilkins and Denon. While the impact on employment is unclear, Harman aims to leverage shared innovations and maintain its significant market share in portable audio. Samsung intends to incorporate the new technologies across its devices, further solidifying its leadership in consumer audio.
"Built on a shared legacy of innovation and excellence in audio technology, this combined family of brands... will deliver complementary audio products and offer more choices to consumers."
"By combining the audio business of Masimo... with Harman's lifestyle business division, the company plans to solidify its global No. 1 position in the consumer audio market."
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