The announcement of three Dead & Company concerts in Golden Gate Park has sparked a surge in San Francisco's tourism industry. Fans from outside the Bay Area are reserving rooms for the band's 60th anniversary shows. Hotel managers report strong demand for bookings as visitors reconnect with San Francisco's cultural heritage. The city's hotels are rebounding from pandemic setbacks, with arts and culture seen as key to the recovery. Previous Dead & Company performances led to exceptional hotel occupancy rates and significant economic impacts for the city.
As soon as they announced the shows, we sold out over the next couple of hours," Sam Rebby, manager of the Motel 6 on the Great Highway, told SFGATE. Throughout the city, anticipation reverberated for the shows - running Aug. 1-3 in the Polo Field - as fans outside the Bay Area reserved rooms for the band's official 60th anniversary.
The demand for bookings is there," said Jason de Vries, general manager for the Four Seasons Embarcadero. "People are flying from everywhere to participate. It’s not just a homecoming for the band but also the [counter-culture] movement. I think it's really cool that there are people looking to reconnect with San Francisco and celebrate peace, community and creativity. It’s a beautiful resurgence.
Lurie repeatedly says that arts and culture will drive San Francisco's comeback, and few bands embody San Francisco's undying legacy like the Grateful Dead.
In July 2023, when Dead & Co. last played San Francisco, a spokesperson for the hospitality analytics firm STR said the city had its highest hotel occupancy of the entire year that weekend.
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