Why Trader Joe's Customers Are Often Surprised By Its Taco Seasoning - Tasting Table
Briefly

Trader Joe's Taco Seasoning Mix has generated significant discussion among customers due to its unexpectedly high level of spiciness. While some find it exceptionally flavorful, others are overwhelmed by its heat, citing experiences of it being 'too spicy' and even 'hot as hell.' The seasoning comprises common taco spices and ingredients, which raises questions about its heat level compared to competitors like Old El Paso. Trader Joe's even labels it as 'mouth on fire,' indicating its potent flavor profile, leading to a divided reception among consumers.
Why is it so ungodly spicy? One customer asked on a popular Reddit post discussing the notorious taco seasoning. Another remarked that the seasoning was hot as hell and that they bought it once and never again.
It appears that Trader Joe's customers aren't quite prepared for the level of heat that accompanies the prepackaged taco seasoning, often referring to it as too spicy.
Even Trader Joe's tagged the taco seasoning mix as mouth on fire, highlighting the potent nature of its spiciness.
On the contrary, many argued that the seasoning was the best taco seasoning ever, although others were quick to point out that the intense spicy flavor was overwhelming.
Read at Tasting Table
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