"According to a company spokesperson, Kroger is the nation's top sushi seller with 44-million rolls sold in 2022, according to Business Insider. In 2023, those numbers were still going strong, with The Wall Street Journal reporting more than 40-million pieces of sushi sold by Kroger annually."
"A huge part of why a grocery chain like Kroger can take the title of largest sushi seller in the country is because of convenience and quality. Providing shoppers access to a variety of fresh sushi rolls right alongside all their regular grocery needs gives Kroger a huge leg up on the competition, catapulting the brand to the top of the industry."
"In a time where food costs are rising, Americans are dining out at a much lesser rate. Nation's Restaurant News reports a 37% decline in eating out for the average American compared to last year. So, it makes sense that shoppers are filling the gap and getting their prepared food fix at the grocery stores they already frequent."
Kroger has become the largest sushi seller in the United States, selling more than 40 million pieces annually. The company began offering fresh sushi in 1991 and now provides a comprehensive sushi selection including rolls, sashimi, poke bowls, and traditional appetizers across its 2,700+ locations in 35 states. Kroger's success stems from offering convenient access to quality prepared sushi alongside regular grocery shopping. As Americans reduce dining out due to rising food costs, grocery stores have become primary destinations for prepared foods, and Kroger has capitalized on this shift by providing fresh sushi options that meet consumer demand for convenient, affordable alternatives to restaurant dining.
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