"My take is that actually corporations aren't really shifting that much away. If you see the corporate pressures on them financially, I think that they have other, much bigger fish to fry."
"This is a media story, not a real story, right? Everybody keeps wanting to talk about how corporations have pulled away when it hasn't been that dramatic."
As Pride Month begins, there's a perceived decrease in corporate sponsorship of LGBTQ+ events, attributed to a cooling climate for diversity, equity, and inclusion (DEI) efforts. However, Sarah Kate Ellis, CEO of GLAAD, contends that the situation is not as dire as reported. In a discussion about the future of corporate Pride sponsorship, Ellis expresses her belief that while companies are adapting their marketing approaches, many are still committed to supporting LGBTQ+ initiatives amidst external pressures, emphasizing the importance of strategic adaptation rather than retreat.
Read at Fortune
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