Summer House Fans Are Drinking This Up

A long line forms outside a Williamsburg wedding venue as fans gather to watch part one of a reunion. The event centers on branding and marketing tied to Amanda Batula and West Wilson’s relationship announcement fallout. Cast members and companies capitalize on viral moments, including T-shirts and an Uber Eats ad featuring Carl Radke and Lindsay Hubbard. The party is titled “Carl’s (Not) a Mess” and is sponsored by American-made dairy milk, linking milk nutrients to mental health. Carl Radke arrives on time, wearing a polished look despite “Carl’s a Mess” shirts. The venue offers alcohol-free, whole-milk-based drinks that quickly change texture, with options like blueberry-lavender-vanilla and activated brown butter-cinnamon-vanilla.

"One of the more amusing parts of the fallout from Amanda Batula and West Wilson's relationship announcement has been the race among cast members and corporations to cash in on it. After a street interview in which Kyle Cooke remarked "Carl's a mess" went viral in April, Cooke's company, Loverboy, began selling T-shirts with the phrase on them; Carl Radke and his ex-fiancéée Lindsay Hubbard filmed an Uber Eats ad wherein Hubbard hands him a tissue for his tears, which then became the company's most-shared piece of content ever."

"Tonight's party is one such ad campaign, officially titled "Carl's (Not) a Mess" and sponsored by American-made dairy milk, the connection here being that milk's nutrients help support mental health. Okay! Carl and his extraordinarily white teeth arrive at a prompt 6:59 p.m., and though there are multiple people here wearing "Carl's a Mess" T-shirts, he looks perfectly put-together."

"The original location, Radke's nearby Soft Bar, was deemed too small for the number of fans hoping to watch the reunion alongside him and the other cast members slated to attend - including Cooke, Jesse Solomon, KJ Dillard, and Mia Calabrese - hence the rather ritzy rooftop overlooking the Manhattan skyline. The drinks are both alcohol-free and whole-milk-based, which makes my "Summer Should Be Fun" piña colada good for about five minutes before it melts down to a consistency I'd rather not look at."

Read at Vulture