Tanner Graham, CEO of General Idea, observed a significant absence of major corporations at a recent Pride parade in Pennsylvania, suggesting a reduction in their support for LGBTQ+ initiatives. This shift creates an opportunity for small businesses to step up and advocate for diversity and inclusion more actively. Graham urges small business leaders to stay committed to their values, pointing out that as larger companies pull back, there’s a potential for local businesses to fill the gap and lead in LGBTQ+ advocacy moving forward.
It creates a real, new opportunity this year, and probably for the next several years.
As the bigger companies...have had to turn down the volume on their LGBTQ+ initiatives, it creates a real, new opportunity.
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