Allegra Spender, the Independent MP for Wentworth, is utilizing Grindr to reach voters before the federal election on May 3. The ads, developed with the queer agency Pink Media Group, capitalize on geolocation to target her constituency and engage users where they are most active. Spender, an advocate for LGBTQ+ rights, stresses the importance of meeting community needs directly. One ad humorously states "She's not on Grindr. But she's got your back,â reflecting her dedication to the rights and safety of the community, particularly after previous governmental oversights related to LGBTQ+ issues.
She's not on Grindr. But she's got your back,
Got trust issues from the major parties? Vote independent.
Campaigning is about meeting people where they are. I know just how much our community relies on the app to communicate, make friends, find love - or just hook up.
I will always stand up for our community's rights, safety, and freedom - no matter who's in government.
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