Final preparations are underway for a new GGBA to be unveiled on June 2. Months of planning, drafting, and feedback have shaped the relaunch. The focus shifts from logistics to recognizing the people who made the relaunch possible. GGBA board member Tali Bray is credited for asking key questions about the next iteration, stakeholder-specific needs, and communication approaches, using strategic communications and executive coaching to keep the work intentional. Studio 1312 Consulting owner Robert Heuer is thanked for donating copywriting time to refine messaging across audiences and website pages. The work emphasizes finding the right voice for a long-standing organization in transition.
"First, my deepest thanks to GGBA board member Tali Bray, who very early in this process asked the questions I needed to be asked. What does the next iteration of GGBA need to be? How does that answer change depending on which stakeholder is sitting across from you? And how should we be communicating with each of them? Tali's experience in strategic communications and executive coaching pulled us out of motion-for-motion's-sake and into something far more intentional. Without her steady push to slow down before speeding up, this project quite simply does not get off the ground."
"To Robert Heuer, owner of Studio 1312 Consulting and a longstanding GGBA member, thank you. A professional copywriter by trade, Robert has donated hours of his time helping us refine our messaging across every audience and every page of our forthcoming website. Anyone who has ever tried to find the right words to capture a 50+ year old organization in transition will appreciate how generous a gift that is. If you need help finding your businesses voice-give him a call and you won't be disappointed."
Read at San Francisco Bay Times
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