"Kenya's Sabastian Sawe set a new world record of 1:59.30, followed by Ethiopia's Yomif Kejelcha with 1:59.41, and Tigist Assefa with a women's world record of 2:15.41, all wearing the Adidas Adizero Adios Pro Evo 3."
"Adidas has experienced a major comeback, netting an operating profit of around $2.4 billion in 2025, a 54% increase over 2024, following the end of its collaboration with Kanye West."
"The Evo 3 was announced on April 23, went on sale in limited quantities on April 25, and is part of the Adizero Adios Pro Evo collection designed specifically for long-distance runs."
The London Marathon on April 26 saw record-breaking performances, with Kenya's Sabastian Sawe achieving a world record of 1:59.30, followed by Ethiopia's Yomif Kejelcha and Tigist Assefa setting a women's world record of 2:15.41. All top runners wore the Adidas Adizero Adios Pro Evo 3 shoes. This event marked a significant moment for Adidas, which has seen a resurgence in profits and brand image following collaborations and the end of its partnership with Kanye West. The Evo 3 shoe was released shortly before the marathon and is part of a specialized collection for long-distance running.
Read at Fast Company
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