Kenyan runner Sabastian Sawe and Ethiopian Yomif Kejelcha finished the London Marathon in under two hours, breaking records. They wore Adidas' Adizero Pro Evo 3 sneakers, which will launch in the US for $500. This success boosts Adidas' brand image and stock price, despite challenges in its casual footwear sector. The performance sector faces competition from brands like On and Hoka. Adidas' achievement poses a challenge to Nike, which previously outfitted the fastest marathon runners.
"Kenyan long-distance runner Sabastian Sawe made history by running the London Marathon in 1:59:30, showcasing the capabilities of Adidas' new 'supershoe'."
"Adidas' performance sector is experiencing a resurgence, highlighted by the success of the Adizero Pro Evo 3 sneakers worn by record-breaking runners."
"The London Marathon results are a significant win for Adidas, as shares increased nearly 2% following the event, reflecting positive investor sentiment."
"Adidas' success in the marathon poses a challenge to Nike, which had previously equipped the fastest marathon runners, including the late Kelvin Kiptum."
Read at www.businessinsider.com
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