"Kenyan long-distance runner Sabastian Sawe made history by running the London Marathon in 1:59:30, showcasing the capabilities of Adidas' new 'supershoe'."
"Adidas' performance sector is experiencing a resurgence, highlighted by the success of the Adizero Pro Evo 3 sneakers worn by record-breaking runners."
"The London Marathon results are a significant win for Adidas, as shares increased nearly 2% following the event, reflecting positive investor sentiment."
"Adidas' success in the marathon poses a challenge to Nike, which had previously equipped the fastest marathon runners, including the late Kelvin Kiptum."
Kenyan runner Sabastian Sawe and Ethiopian Yomif Kejelcha finished the London Marathon in under two hours, breaking records. They wore Adidas' Adizero Pro Evo 3 sneakers, which will launch in the US for $500. This success boosts Adidas' brand image and stock price, despite challenges in its casual footwear sector. The performance sector faces competition from brands like On and Hoka. Adidas' achievement poses a challenge to Nike, which previously outfitted the fastest marathon runners.
Read at www.businessinsider.com
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