"“We don't have the megaphone that the shoe industry has. We are not that visible. But if you talk to the athletes and coaches, the elite world knows who we are.”"
"“Where shoe brands differ, there is only one constant among the very best runners: since 2018, every men's and women's marathon world record has been run by an athlete using Maurten nutrition products.”"
"“Sawe's extraordinary London Marathon time of 1hr 59min 30sec was the latest. In London alone, seven of the top eight men had an official relationship with the Swedish company, alongside five of the top six women.”"
"“In the weeks before Christmas, the company's head of nutrition, Tobias Christensson, welcomed Sawe's coach, Claudio Berardelli, to its Gothenburg headquarters. Maurten had worked with Sawe's team for some time, but it was a chance to explain the detail behind its products most of which Berardelli was familiar with and present some of its latest findings.”"
Conference rooms in Gothenburg are named after distance-running stars, including Sebastian Sawe. After Sawe ran an official marathon under two hours in London, attention focused on carbon-plated shoes, but a Swedish team of scientists and nutrition experts emphasized nutrition as a major factor. Maurten’s co-founder said the company lacks the shoe industry’s marketing visibility, yet elite athletes and coaches recognize its role. A review of marathon podiums shows many shoe brands, but Maurten nutrition products appear as the constant among top performers. Since 2018, every men’s and women’s marathon world record has been set using Maurten products, with Sawe’s 1:59:30 London time as the latest example.
Read at www.theguardian.com
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