"Kizik's tech has always focused on the experience of putting on a shoe in the first place, designing slip-on models that cut lace-tying out of the equation."
"We think of the problem this way: Our shoes are for everyone, but they are life-changing for some, explained then-CEO Monte Deere."
"The Freedom Run is Kizik's latest demonstration of its design prowess, managing more than 200 issued and pending patents related to hands-free footwear mechanics."
"Entering the running space meant the company had to adapt the design for higher intensity use cases but it also expands its reach."
Kizik, founded in 2017, aims to popularize hands-free shoe technology. The company is launching the Kizik Freedom Run and partnering with New Balance to expand its reach. The Freedom Run, priced at $149.95, represents Kizik's entry into the performance shoe market. Kizik's designs focus on accessibility, catering to individuals who struggle with traditional shoe lacing. The brand's in-house team manages over 200 patents related to hands-free footwear mechanics, showcasing its innovative approach to shoe design.
Read at Fast Company
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