"I was on a walk around my local area in London when I was stopped in my tracks by a young man sauntering past me, wearing stone-wash jeans, a pair of shades and a Reagan-Bush '84 T-shirt. He gave off an incredibly smug air but, to be fair, he did look good. It's a nice T-shirt, not like those garish Reform-branded football kits, so I could see why it might be appealing."
"If there is anything members of the Maga movement want more than their guys in office, it is to feel that their worldview is reflected back to them whenever they turn on a screen or head into a gallery. That is what lies behind Donald Trump's attacks on the Smithsonian museum, which he seeks to purge of improper ideology, and his threatened imposition of 100% tariffs on non-US-made films."
A Reagan-Bush '84 T-shirt worn in London signals younger conservatives adopting vintage conservative fashion as identity markers, akin to band or Che Guevara tees. US gen-Z rightwingers treat such apparel as cultural shorthand for conservative belonging. The US right aims to control culture beyond electoral politics, seeking representation of its worldview across screens, galleries and institutions. Actions cited include attacks on national museums and threats of tariffs on foreign films to reshape cultural markets. British debates over public institutions echo these impulses, raising questions about the extent of conservative cultural ascendancy by year’s end.
Read at www.theguardian.com
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