"The station's slogan, as you might expect for a Trump-themed outfit, is Make Country Great Again. It has a voice actor mimic Trump for station imaging, and touts promotions such as The Cancel Bowl which encourages listeners to leave a voicemail trashing the most pathetic woke thing they have seen. They canceled team names, the Anthem, even halftime showsnow it's 4th and WOKE, and we're calling the plays, the promo said."
"It added, leave us a voicemail with the most pathetic woke thing you've seen in footballor in life. Every week, one caller wins the Trump Country Tailgate Command Kit (flamethrower grill starter, a rack of ribs, camo cutting board, and flag toothpicks), and one true patriot takes home the Freedom Five Thousandthat's $5,000 in cash to spend on guns, grills, steaks, ammo, flags, or anything guaranteed to trigger your liberal cousin."
"CBS News spoke with the station's general manager Jim Schwartzel who claimed WEHL has tripled its ratings in the advertiser-coveted adults 25-54 demographic since the rebrand to Trump Country. We didn't ask for permission, Schwartzel told CBS. But I don't think that the president or anybody else would really be upset by it. We looked at it as comedy. Schwartzel has just launched a bid for Congress in Florida's 19th congressional district"
93.7 WEHL in Fort Myers rebranded as 'Trump Country' on the day of Trump's second inauguration. The station uses the slogan Make Country Great Again and a voice actor mimicking Trump for station imaging. Promoted features include The Cancel Bowl encouraging voicemails trashing 'woke' items, weekly Trump Country Tailgate Command Kit prizes, and the Freedom Five Thousand cash prize to spend on guns, grills, steaks, ammo, or flags. Promos promise to trigger tofu-eaters and frame the effort as 'a season to cancel.' General manager Jim Schwartzel claimed a tripling of adults 25-54 ratings and has launched a congressional bid. Lee County voted 64 percent for Trump in 2024.
Read at www.mediaite.com
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