"This often-lucrative career path involves explaining to less enlightened women why feminism has gone too far and the world is much better off being run by men. You get extra points if you aren't white, and can explain to the masses how racism is good, actually. You can see this hustle in the tradwife content all over social media. As Jameela Jamil recently noted, all the tradwives preaching to young women about how they should be submissive little ladies are massive hypocrites."
"You can also, of course, see gender grifting on the likes of Fox News, where ambitious, albeit identikit, female anchors tut-tut on TV about how #MeToo has gone too far. And now, because the right has been so successful in rewriting reality, you can see gender grifting splashed all over the homepage of the New York Times. On Thursday, the Times published a transcript of a recent episode of the conservative columnist Ross Douthat's podcast Interesting Times."
Gender grifting involves women monetizing anti-feminist messages by telling other women that feminism has gone too far and advocating male-dominated structures. Tradwife influencers preach submissive roles while building brands, securing independence, and earning money, producing a stark hypocrisy. Conservative media figures and celebrity commentators frame movements like #MeToo as excessive and amplify anti-feminist narratives. Mainstream outlets have published and promoted such voices, including a transcript of a Ross Douthat podcast that featured critics Helen Andrews and Leah Libresco Sargeant. Andrews argues in The Great Feminization that feminism has failed by driving masculine virtues out of institutions. The phenomenon mixes performative conservatism with financial incentives.
Read at www.theguardian.com
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