Cracker Barrel unveiled a simplified logo that removed the image of a man in overalls leaning against a barrel. The redesign coincided with nearly $100 in lost market value the week of the announcement. Many critics of the change were conservative and MAGA-aligned figures. Commentators characterized the backlash as manufactured outrage and labeled critics overly sensitive, noting protests against brands in recent culture wars. Commentators also suggested a strong overlap between Cracker Barrel patrons and MAGA voters and questioned whether the intense reaction reflected a genuine grievance over a logo redesign.
Yeah, manufactured BS, but I'm so sick of the outrage of these snowflakes. There are so many things that offend them, that get them all upset, they're shooting beer cans and burning hats and stuff like that, Capehart said, referencing right-wing protests, including against Bud Light. Meanwhile, there are real things people are concerned about and they're losing their minds over a redesign.
I think the manufactured outrage is also about them pretending to feel attacked. Because when you think about Cracker Barrel, as someone who's been a lot as a kid in the South, you think of folks in the south, you think about folks who are probably MAGA voters, right? That those two circles are probably very close together, he said.
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