
"Just after 8:00 pm on Sunday night, Evie Magazine's first live event was finally getting started. The women's magazine, which was founded in 2019 and once described itself as a " conservative Cosmo," welcomed eager fans to celebrate the publication, generally, and its new issue, specifically, during New York Fashion Week at the Standard Hotel's Boom in Chelsea. Guests lined up outside, hugging fur coats around formal dresses, as hosts scanned a list for their names."
"Upstairs, women crowded the entrance for the chance to be photographed against a larger-than-life plastic Evie Magazine cover that declared, "Welcome to the Romantic Era." (The other cover lines: "'Your secret feminine power," "12 ways to make him swoon," and "Feminine fashion we love: corsets, dresses, & drama.") The party was hosted by Brittany Hugoboom, the editor in chief, and her cofounder and husband Gabriel Hugoboom."
"Aside from the lingering stench of burnt hair and the prominent "EVIE" projected above the wraparound gold bar, it was hard to distinguish the event from any other party, which certainly seemed like the point. There was virtually no overt mention of politics, and the kind of conservatism in the air had more to do with Sydney Sweeney than abstinence."
Evie Magazine held a New York Fashion Week event emphasizing glamour, romance, and feminine aesthetics, complete with performances, visuals, and a VIP atmosphere. The magazine was founded in 2019 and once described itself as a conservative Cosmo, blending lifestyle content with romanticized femininity. Event signage and coverlines highlighted themes like "Your secret feminine power," corsets, and ways to make men swoon. The event largely avoided overt political discussion while maintaining an appeal to conservative and alt-right audiences, creating a polished, apolitical veneer over a clearly politicized cultural positioning.
Read at WIRED
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