"ALISON BEARD: Adi, do you remember back in 2022 when we were thinking about our first all-day live virtual leadership conference? And we really didn't know what we were doing at all, but we hired a freelance consultant and we pulled together people from around the company who were experts in various things, us in editorial, others in marketing, product development, design production and then we actually put on the event a few months later?"
"ALISON BEARD: Yeah. So that is what our guest today would call a flash team. And she has studied groups like this who are pulled together very quickly. They don't normally work together, and they develop a camaraderie and teamwork. They collaborate to put out a product or develop an idea more quickly than one would normally be able to in an organization. You can do this within organizations like we did at HBR, but you can also now,"
Flash teams form quickly by pulling together people with complementary skills for a specific task. These teams often combine volunteers from different departments or freelancers sourced globally through online labor markets. Members who do not normally work together can rapidly build camaraderie and effective teamwork to produce a product or develop ideas faster than usual organizational channels. Artificial intelligence can assist by identifying precise skills and matching talent. Organizations must weigh trade-offs between creating permanent full-time teams and using ad hoc flash teams, considering factors such as effectiveness, speed, cost-efficiency, and task complexity.
Read at Harvard Business Review
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