The article discusses the challenges faced in marcomm leadership when projects consistently faced tight deadlines, leading to delays and inefficiencies. Initial strategies to offload non-priority projects and increase capacity through student workers and freelancers yielded limited results. The exploration of cross-functional teams emerged as a promising strategy, facilitating alignment with key campus partners. These teams involve members from various departments collaborating towards shared goals, moving marcomm from being service providers to strategic partners, significantly impacting project outcomes and institutional success.
Cross-functional teams are time-consuming but can have significant impact on outcomes, culture, and organizational success when done well.
Moving from service provider to strategic partner allows marcomm teams to engage more deeply and contribute strategically to the overall goals of the institution.
#marcomm-leadership #cross-functional-teams #collaborative-strategy #organizational-efficiency #project-management
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