"There are more than 1,500 dating apps and websites operating worldwide with projected revenue of $9.2 billion this year. However, user retention is declining. RELATED: Are people getting off the dating apps in the heart of Silicon Valley? How many people use dating apps? Approximately 360 million people used dating apps globally in 2024, an increase of about 15 million over the previous year. Tinder has about 90 million users on its platform, more than any other."
"When things took off Online dating was transformed with the introduction of Tinder in 2012 and its swipe left to like and swipe right to dislike functionality. Since then, almost every other dating app has added this method for its ease-of-use. Before Tinder, online dating users were mostly being matched based on location and preferences. Users would get a few potential matches in one batch and be able to set up meetings through the dating app interface."
There are more than 1,500 dating apps and websites worldwide with projected revenue of $9.2 billion this year. Approximately 360 million people used dating apps globally in 2024, up about 15 million from the prior year, with Tinder hosting about 90 million users. Online dating shifted in 2012 when Tinder introduced swipe left/right mechanics, replacing earlier batch-based, location- and preference-driven matching. Installs and sessions declined 13% year-over-year from January 2023 to December 2024, though sessions showed seasonal resilience. A Tidio survey of 1,191 users found only 12% were satisfied, with 25% fearing photo misrepresentation and 25% worried about fake profiles.
Read at www.ocregister.com
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