"One might argue that all modern dating apps aim to serve as a kind of matchmaker; an intermediary whose purpose is to connect two singles with each other. But Adam Cohen-Aslatai, CEO of the matchmaking company Three Day Rule, says dating apps still put the onus on users to choose the right partners based on what the algorithm serves. In contrast, he explains, a traditional matchmaker uses their in-depth knowledge of the client to facilitate that process, selecting matches that aren't just compatible on a screen, but in real life."
""Matchmakers aren't self-serve; they are serving you," Cohen-Aslatai says. "They are doing all the work for you. And they're saying, 'I know you better than you know yourself. I know what you need for long term relationships. And I'm not going to let you waste your time on people that are candy, I'm going to give you the full meal.'""
Matchmaking has a long history and is positioned for revival amid online dating fatigue. Three Day Rule deployed an AI matchmaker named Tai built from multiple AI models trained on 15 years of matchmaking data. The AI app aims to scale a human-centric matchmaking approach that selects matches for real-life compatibility rather than leaving selection to users. Elite white-glove matchmaking services cost around $2,000 per month, while the AI matchmaker is available starting for free. Self-serve dating apps are claimed to be effective 9–11% of the time versus 70–80% for traditional matchmaking. Matchmakers perform the work, leverage deep client knowledge, and prioritize durable relationship fits over superficial attraction.
Read at Fast Company
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