Women marrying in 2025 frequently hold high-income, asset-rich positions including CEOs, founders, engineers, physicians, investors, and small business owners. Many have negotiated equity packages, built brands and businesses, earned advanced degrees, and purchased homes. An estimated $80 trillion Great Wealth Transfer from Baby Boomers will further reshape wealth distribution. Despite these changes, marriage norms still stigmatize transparent financial planning and prenuptial agreements. Women often enter marriage with less financial protection than they would demand in business contexts, even as women out-earn or match partners in nearly half of marriages. Prenuptial agreements should be normalized as foundational financial planning for couples.
Today's brides are CEOs, startup founders, creators and brand builders, engineers, physicians, real estate investors, scientists, and small business owners. They have negotiated complex equity packages, are growing businesses and brands, and have acquired significant assets, with women outpacing men in attaining advanced post-graduate degrees and purchasing single family homes. They will reap the benefits of an estimated $80 trillion " Great Wealth Transfer " of inherited assets from Baby Boomer parents, a wave that will significantly reshape our economy and financial landscape.
Here's the uncomfortable truth: while women now out-earn or make the same as their partners in nearly half of marriages, with this share having approximately tripled over the past 50 years, many are entering marriage with less financial protection than they'd accept in a business partnership. We would never launch a startup without equity agreements or join a company without understanding our compensation package. Why are any of us willing to say "I do" without a clear financial framework?
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