Hinge CEO Justin McLeod on fighting loneliness, digital fatigue, and the future of online dating
Briefly

Hinge focuses on converting digital interactions into in-person human experiences to address rising loneliness and disconnection among young people. The platform emphasizes human-centered, outcome-based features designed to combat digital fatigue and encourage deeper conversations. Hinge partnered with psychologist Esther Perel to create 'Your World' prompts that prompt meaningful dialogue rather than profile enhancement. The collaboration reflects mutual trust built through thoughtful implementation and alignment with Perel's conversational approach, including prompts suitable for dinner parties and workplaces. Hinge navigates AI's risks and opportunities while offering practical tips to help users find genuine connections amid modern dating complexity.
As young people report feeling lonelier and less connected than ever, the dating app Hinge is driving its users into real human experiences. CEO Justin McLeod shares how the platform is combating digital fatigue amongst users, as well as navigating the risks and opportunities of AI in online dating. McLeod also explores Hinge's recent collaboration with renowned psychologist Esther Perel, and offers insider tips to find that special someone in the chaos of modern romance.
I've had a long-standing relationship with Esther and I think she's been skeptical about dating apps and we've had our conversations about how beneficial they are in the right way to implement them, and I think over time we've really earned her trust as a partner because we really do approach it in a very thoughtful way that's very human-centric and very outcome-based. And so I think she trusts us.
Read at Fast Company
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