"It's no secret that knowing the right people can open doors. Now, Gen Zers are attempting to get a fast-track ticket to success by dating people in high places-or "throning," as the viral trend is being called. The new slang term essentially means dating someone who boosts your social status, and nearly 30% of singletons have been using it as a leg up the hierarchy, according to the dating app Plenty of Fish."
"A separate study published in the journal Science Advances found dating app users attempt to find a match about "25% more desirable than themselves." It may have a regal new name, but "throning" isn't anything new. In fact, according to PureWow, which first reported on the trend, it has been inspired by celebrity power couples—specifically, Kim Kardashian's marriage to Kanye West. Although the pair got married 10 years ago and divorced in 2021, young people are now witnessing the relationship's impact on her career."
"Angelika Koch, a relationships coach at the LGBT dating app Taimi and author of The Asshole Pandemic: A Field Guide to ID'ing, Deleting, and Healing From Toxic Relationships, says that she's witnessed "throning" among clients who are predominantly city-based women in their twenties. They're employed, but they're "looking to upgrade their life," Koch explains to Fortune, adding that social media has made everyday women want more from life than a house in the suburbs: They dream of "luxury and travel," she says."
Gen Zers are increasingly dating higher-status partners in a trend called throning to boost social standing and access influential networks. Nearly 30% of single people report using throning, and dating-app users often seek matches about 25% more desirable than themselves. Celebrity power couples, notably Kim Kardashian and Kanye West, serve as models by showing career and status gains after high-profile relationships. Throning emphasizes connections and reputation rather than direct financial gain. Relationship professionals observe throning especially among employed, city-based women in their twenties who seek lifestyle upgrades. Social media fuels desires for luxury, travel, and elevated social circles.
Read at Fortune
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