The Secret Lives of Mormon Wives has transformed the typical reality show format by creating a loose community around the hashtag #MomTok. Rather than strengthening genuine friendships, the women are bound together more by the shared act of content creation than by any real connection. The concept of #MomTok is nebulous, serving as a form of social construct without formal rules or membership. This unique approach allows for a compelling dynamic and entertainment value, as the showâs cast engages in the act of pretending their community is more substantial than it truly is.
These are not women who know each other or belong together.
#MomTok is just an idea of a thing they're all sort of doing together sometimes.
It's not a business or a religion or even a poorly organized club.
They are pretending #MomTok into existence very hard, of course.
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