Does Your Relationship Pass The '777 Rule'?

""The 777 rule is a viral framework that encourages couples to spend consistent, intentional time together," said Julie Nguyen, a dating coach with the dating app Hily. "The guideline suggests couples to go on a date every seven days, take a weekend trip every seven weeks, and go on a longer vacation every seven months.""

""Every seven days, have a date or spend some intentional time together ― this can be a meal at home without any screens or kids, something simple," said Tracy Ross, a licensed clinical social worker specializing in couples and family therapy. "The important part is focusing on one another without distractions and trying to tune in to your relationship.""

""Go on a road trip, spend a day going on a hike, go away for the weekend ― again it's intentional time together with the goal of connecting and not being distracted by screens, work, friends or family," Ross noted."

The 777 rule recommends structured, recurring shared experiences to help couples maintain connection: a date every seven days, a weekend trip every seven weeks, and a longer getaway every seven months. The guideline functions as a memorable, flexible formula rather than a formal, research-backed therapy. Weekly time should be intentional and distraction-free, such as a meal at home without screens or childcare interruptions. Every seven weeks, partners should plan an activity requiring more effort or planning, like a road trip or hike. Every seven months, couples should plan an out-of-the-ordinary trip or challenge to deepen shared experiences.

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