"This January 4th, are you ready to go forth and date? The first Sunday of January is known as "Dating Sunday." Every January, on the first Sunday of the month, dating apps typically experience the highest traffic of the year. Devyn Simone, Tinder's resident relationship expert, called it the "Super Bowl" or the "Grammys" of dating; she advised, "If you are single and looking for a partner, utilize Dating Sunday.""
"For example, Hinge indicated that on Dating Sunday 2025, its users experienced a 31.2 percent increase in likes and 24.5 percent increase in messages compared with the average Sunday in 2024. Tinder: The number of matches on its platform increased by 6 percent, while the number of messages increased by over 10 percent above the typical daily averages. Here is a general breakdown of other apps:"
Dating Sunday is the first Sunday of January when dating apps see their highest yearly traffic as many singles act on New Year's resolutions to find partners. Platforms report notable surges: Hinge saw large increases in likes and messages; Tinder reported more matches and messages; other apps posted double-digit upticks. Dating Sunday rewards preparation: update and streamline profiles, use clear photos and concise prompts, highlight values and what one seeks, respond to messages promptly, and carve out dedicated comfortable time to swipe and message. Maintain an open mind, enjoy the process, and keep expectations tempered.
Read at Psychology Today
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