"The suite of products includes Follow Up Boss, My Agent and Agent Profiles. The integration of these products enables agents to do things like invite any contact from Follow Up Boss to form a My Agent relationship. If the contact accepts the invitation, they'll see the agent's branding across Zillow. Additionally, it allows the agent to view real-time insights about that consumer's behavior."
"The product suite also employs AI technology that alerts agents when a past client re-engages or shows interest in embarking on a homebuying or selling journey. Zillow is laser-focused on helping real estate agents succeed, and with Zillow Pro, we're deepening that commitment, Jun Choo, Zillow's chief operating officer, said in a statement. We're building game-changing technology that enhances the essential relationship between agents and their clients giving professionals the insights, tools and visibility they need to grow their business in today's market."
Zillow Pro unites Follow Up Boss, My Agent and Agent Profiles into a single, AI-powered suite for real estate agents. Agents can invite contacts from Follow Up Boss to form My Agent relationships; accepted invitations apply agent branding across Zillow and provide real-time consumer behavior insights. The platform also sends AI-driven alerts when past clients re-engage or show renewed interest in buying or selling. Zillow positions the suite as an investment in software and technology to help agents build and maintain relationships, gain actionable insights, and increase visibility to grow their business in a changing market.
Read at www.housingwire.com
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