"We believe an open market serves consumers the best. Sellers should have the opportunity to reach the broadest pool of potential buyers if they choose to do so, because broad exposure generally benefits the homeowner. However, sellers should also be able to retain the right to decide how their property is marketed."
"Information, marketing plan, timing, showing rules and offer management—those decisions belong to the homeowner. Our job as professionals is to fully disclose and explain the options and let the seller decide."
"When shared with a national consumer portal, these listings stop being surfaced just for [limited audiences], allowing sellers to create energy and demand around their listing through pre-marketing opportunities."
Zillow introduced Zillow Preview, enabling agents and sellers to publicly pre-market properties before they become active listings. The platform partners with Keller Williams, REMAX, HomeServices of America, United Real Estate, and Side. Zillow's chief industry development officer emphasized the company selected partners sharing views on market transparency and liquidity. The program remains open to other brokerages and franchisors with similar philosophies. Keller Williams' leadership highlighted that sellers benefit from broad market exposure while retaining control over marketing decisions, timing, showing rules, and offer management. Pre-marketing listings on national consumer portals generates demand and energy around properties.
#real-estate-technology #pre-marketing-listings #market-transparency #brokerage-partnerships #seller-marketing-options
Read at www.housingwire.com
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