"During the fourth quarter of 2025, residential revenue was up 8% annually to $428 million, mortgage revenue rose 39% on a yearly basis to $57 million and the rentals sector recorded a 45% year-over-year increase in revenue. For the full year 2025, the residential sector generated $1.704 billion in revenue, up 7% annually, while the mortgage operation generated $199 million in revenue, up 37% compared to the year prior."
"Additionally, within its mortgage operation, Zillow said it recorded an 11% increase in loan officer productivity even as it added 40% more loan officers. This really just speaks to what we're offering consumers, Hoffman said. We're offering great prices. We're offering a seamless experience, and things like free credit monitoring and free appraisals. And this also speaks to the quality of both the consumers that our loan officers are meeting and also the quality of the technology that we're building."
"Zillow executives attribute the growth of its residential and mortgage operations to the improved customer experience the company offers in its enhanced markets. Nearly half (44%) of its consumer connections came through enhanced markets, up from 21% a year ago. As part of its effort to streamline the homebuying process for consumers and agents within the Zillow ecosystem, the firm said it has rolled out custom preapproval letters for Zillow Home Loans within Follow Up Boss."
Zillow's residential revenue reached $428 million in Q4 2025, an 8% annual increase, and $1.704 billion for full year 2025, up 7% annually. Mortgage revenue rose 39% year-over-year in Q4 to $57 million and totaled $199 million for 2025, a 37% increase. Purchase loan origination volume increased 53% in 2025. Loan officer productivity improved 11% even as Zillow added 40% more loan officers. Enhanced markets generated 44% of consumer connections, up from 21% a year earlier. Zillow rolled out custom preapproval letters for Zillow Home Loans in Follow Up Boss and increased Zillow Showcase use to 3.7% of new listings.
Read at www.housingwire.com
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