"In this market, nimble isn't an organizational personality trait. It's not hype; nor is it an abstraction. It's an operational must-have. Would-be homebuyers aren't saying no because they don't want a home. They're saying not yet because the math feels fragile and the risk feels personal. A builder who can't adapt product, options, positioning, and cost quickly enough isn't just slower. They're less credible."
"His point is that the old wayredrawing, reissuing, rechecking, and relearning the hard wayburns precisely what builders can least afford right now: time and people. That's where the conversation shifts from a single tool or workflow to homebuilding's chronic blind spot. For decades, residential construction has been one of America's largest physical production engines and one of its least research-driven."
Market hesitation stems from buyers perceiving financial fragility and personal risk, delaying purchases rather than rejecting housing. Builders that cannot rapidly adjust product, options, positioning, and cost lose credibility. Traditional slow processes—redrawing, reissuing, rechecking, and relearning—consume scarce time and personnel. Residential construction has historically prioritized land, sales, and operations over continuous research and rapid learning capabilities. A persistent disconnect between IT and OT leaves decision-makers working with stale information while the field bears consequences. Closing the gap requires wiring decision systems to operational reality and adopting R&D-style disciplines to learn faster than market conditions change.
Read at www.housingwire.com
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