"In today's digital world, more buyers are starting their home search online. This has led to the rise of the virtual open house, an innovative way for sellers and real estate agents to connect with potential buyers without the need for everyone to gather in person. If you are planning to sell your home in Augusta, KY , a townhouse in Detroit, MI , or even if you are a real estate agent looking for creative marketing strategies, a virtual open house can be an effective solution."
"A virtual open house is an online event where potential buyers can tour a property from the comfort of their own home. Instead of walking through rooms in person, buyers explore the space through live video or pre-recorded tours. This allows them to see the layout, ask questions, and get a sense of the home before deciding whether to schedule an in-person showing."
"Buyers aren't just clicking through photos anymore-they want to really experience the home online before they ever visit in person. According to the National Association of Realtors, 43% of buyers begin their home search online , and listings with virtual tours receive 87% more views than those without . Expectations are also higher, with 88% percent of buyers expect to see virtual tours when browsing homes , and more than half admitting they skip over listings if it doesn't include one."
Virtual open houses let potential buyers tour properties online via live video or pre-recorded tours, allowing viewers to see layout, ask questions, and assess suitability before scheduling in-person showings. They offer convenience by removing scheduling and travel barriers, enabling attendance from home or while traveling. Virtual events expand reach to out-of-state buyers, investors, and relocating families, increasing listing exposure. Industry data show a large share of buyers begin searches online and that listings with virtual tours receive far more views, while most buyers expect virtual tours and often skip listings without them. Virtual open houses serve as an effective marketing tool.
Read at Redfin | Real Estate Tips for Home Buying, Selling & More
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