UWM launches Refi '86 pricing incentive and upgrades to Mia

"Refi '86 is available through June 30 and applies to conventional and government refinance loans using PA+ or TRAC+/TRAC Lite with a 680 or higher FICO score. In a conversation with reporters ahead of the announcement, Ishbia said the incentive provides brokers a little leg up on the competition. Things are fantastic in the broker channel right now, Ishbia told the event audience. I only care about brokers being No. 1. Broker market share is at 28% right now. How can we get to 50.1%?"

"Refi '86 also runs at the same time as UWM's free 1-0 temporary rate buydowns, announced on May 6. The lender will cover the cost of 1-0 buydowns on both conventional and government purchase mortgages, issuing a credit to offset the expense fully. The buydowns are available on 8- and 30-year terms, and the offer also runs through June 30."

"UWM also announced new enhancements to Mia, a voice assistant built by the company's in-house technology team, which debuted at last year's UWM LIVE! event. Since its launch, Mia has closed 80,000 loans, Ishbia told the audience. The updates aim to give brokers more control over when the Mia assistant contacts clients and business partners through a new set of Mia On Demand call options, allowing brokers to set the tone with what they want from the AI assistant."

"The updates include a Listing Agent Relationship Builder, which Ishbia said can help brokers strengthen relationships with listing agents tied to previously closed loans. Another option, Pre-Qualification Follow-Up, allows brokers to schedule calls to recently prequalified borrowers to check on homebuying status, offer support and answer questions. A third option, Mortgage Review, is designed to help brokers reconnect with past clients to discuss mortgage options based on current finan"

Refi '86 honors a 1986 founding and recognizes long-term trust between UWM and independent mortgage broker partners. The incentive runs through June 30 and applies to conventional and government refinance loans using PA+ or TRAC+/TRAC Lite with a 680 or higher FICO score. UWM also offers free 1-0 temporary rate buydowns on conventional and government purchase mortgages, with UWM issuing a credit to fully offset the buydown cost. The buydowns are available on 8- and 30-year terms and run through June 30. UWM announced enhancements to Mia, a voice assistant that has closed 80,000 loans, adding Mia On Demand call options for broker-controlled outreach, including tools for listing agent relationship building, pre-qualification follow-up, and mortgage reviews for past clients.

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