"We have mastered the art of onboarding brokerages that are otherwise incredibly gifted and market-share dominant, Duffy said. United's focus is not small-team tuck-ins. It is step-function growth. We're really good at going to 1,000- or 2,000-agent venerable firms and bringing them into the United platform culturally, operationally, financially and technology-wise to accelerate their growth, he said. That growth engine, he argues, is fully referenceable."
"Crucially, he believes the company has institutionalized the integration process. The team kicks into motion, he said, describing cross-functional coordination that escorts affiliates through change management. That operational muscle was not accidental. We were unproven, Duffy acknowledged. But the market slowdown allowed the leadership team to hone its systems and tech stack to build a powerful machine that accelerated growth."
United Real Estate focuses on onboarding large, market-share–dominant brokerages and accelerating their growth across culture, operations, finance, and technology. The strategy prioritizes step-function growth by integrating 1,000–2,000-agent venerable firms into a unified platform rather than pursuing small-team tuck-ins. The company has institutionalized a cross-functional integration process that guides affiliates through change management. Market slowdown provided an opportunity to refine systems and the tech stack, creating operational muscle and a powerful growth machine. The firm prioritizes recruiting productive agents into an expanding ecosystem over marginal productivity-per-agent gains, arguing network expansion yields greater leverage and output.
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