"Kalanick has partnered with Oliver Ripley, founder of the luxury hospitality company Habitas, to launch Sekra, a bid to tackle the massive multifamily housing market with a firm that will focus on building and managing upscale rental apartments. Ripley estimates 80% of people younger than 40 globally rent, and that's only going to increase as stubborn housing affordability impacts remain a key issue."
"Ripley describes Sekra as taking both a hardware and software approach. The hardware portion includes building a proprietary tech platform for operations and iterating with residents (other tech in the market such as Elise.AI has seen significant growth in recent years). The in-development resident app will incorporate programming, content, and in-unit internet of things functionality-such as the ability to control appliances or lighting-that will "give residents an integrated experience that will command above"
Sekra is a new venture from Travis Kalanick and Oliver Ripley focused on building and managing upscale, community-driven rental apartments. The firm targets a growing renter demographic, with Ripley estimating 80% of people under 40 rent and U.S. rental households exceeding 46 million. Sekra plans to layer hospitality and technology, developing both hardware and software including a proprietary operations platform and a resident app with programming, content, and in-unit IoT controls. The model aims to lower costs through automation and efficiency, reduce vacancies, command above-market rents, and establish a global brand centered on community, culture, wellness, and longevity.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]