Two-sip martinis and IV infusion drips: Soho House's CEO on how wellness replaced hedonism
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Two-sip martinis  and IV infusion drips: Soho House's CEO on how wellness replaced hedonism
"Friday night in the north of England. On the ninth floor of the old Granada Studios, a very chi-chi crowd is drinking tequila and eating crisps. Not Walkers out of the bag, mind, but canapes of individual crisps with creme fraiche and generous dollops of caviar. A young woman leather shorts, chunky boots, neon lime nails, artfully messy bob winks at me from the other side of the silver tray."
"Ooh, caviar. Very posh for Manchester. Soho House's 48th members' club has caused quite the stir. Thirty years after Nick Jones opened the first club in Soho, London, the first north of England outpost of the empire is raising eyebrows. An exclusive club, in the city that AJP Taylor described as the only place in England which escapes our characteristic vice of snobbery. (The home, after all, of the Guardian.)"
"Rewind a few hours before the party, and I am with the boss, Andrew Carnie, CEO of Soho House. The space is teeming with workers in hi-vis jackets and cleaners wielding mops, and Primal Scream's rider (bottles of spirits, along with jars of chamomile teabags) is still being installed in a makeshift dressing room, but Carnie is convinced the timing is perfect. Born 30 miles away in Preston, he has seen Manchester change dramatically, and flourish dramatically."
Soho House opened its 48th members' club on the ninth floor of the old Granada Studios in Manchester, featuring an open-air rooftop pool and upscale amenities such as caviar canapés. The venue drew a 2,500-strong waitlist, the highest of any Soho House worldwide, signaling high local demand. CEO Andrew Carnie, born near Preston, links the club to Manchester's dramatic physical expansion, booming hospitality sector, growing creative industries, and universities retaining graduates. The club will host performances and high-profile afterparties, including events tied to the Brit Awards relocation to Manchester.
Read at www.theguardian.com
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