"As real estate owners face mounting pressure to justify premium rents in increasingly competitive urban markets, the traditional amenity playbook of gyms and rooftop lounges no longer drives meaningful differentiation or retention. At the same time, Gen Z and millennial renters prioritize access over ownership, with 89% planning to maintain or increase spending on shared goods in 2025, while 45% of global emissions stem from producing and consuming household products that sit idle most of their lives."
"TULU addresses this convergence by embedding AI-powered product access platforms directly into residential buildings, turning underutilized lobby space into on-demand rental hubs for everything from Dyson vacuums to PlayStation 5s. Through proprietary data from over 10 million user interactions across 500,000 residents in 60 cities, their TULU Brain platform personalizes inventory while delivering landlords measurable increases in lease renewals and providing brand partners like Bosch and Kärcher with unprecedented insights into real-world product usage patterns."
Urban landlords face pressure to justify premium rents as traditional amenities lose differentiation. Gen Z and millennial renters favor access over ownership, with 89% planning to maintain or increase spending on shared goods in 2025, and 45% of global emissions linked to producing and consuming household products that remain idle. TULU embeds AI-driven product-access platforms into residential buildings, converting underused lobby space into on-demand rental hubs for appliances and electronics. TULU Brain uses data from over 10 million interactions across 500,000 residents in 60 cities to personalize inventory, boost lease renewals, and give partners like Bosch and Kärcher real-world product usage insights. The company closed a Series A totaling $37M, including a new $17M co-led by GreenSoil PropTech Ventures with participation from Bosch Ventures, New Era Capital Partners, Regeneration.VC, Good Company, Aviv Growth Ventures, and i3 Partners.
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