"Scared to start over in a new market? You're not alone. Most agents I know would rather go back to college, become a carnival barker or do pretty much anything else. It's a perfectly rational fear. That sphere you worked so hard to build? Gone. Your reputation and brand? Meaningless. Sure, moving might double your income, but why risk it? One day, you might not have a choice."
"With over $860 million in career sales in California, Gail DeMarco was the poster child for hunkering down and reaping the rewards of a decade of hard work. Then, life happened. A family emergency forced her to uproot her thriving business and move 2,700 miles away to Saint Johns County, Florida. She was 66 years old. Of course, since you're reading about her in Vetted Visionaries, you already know this story has a happy ending."
"When she landed in Florida, DeMarco faced the same question every agent in a new market asks: Who am I here? Luxury seemed like an obvious fit, after all, she'd spent years closing million-dollar deals in California. But without a local sphere, breaking into high-end listings felt like swimming upstream. Too many agents, not enough listings. So she took her own advice the same advice she gives her coaching clients and ran a S.W.O.T. analysis (Strengths, Weaknesses, Opportunities, Threats)."
An agent with $860 million in California career sales relocated 2,700 miles to Saint Johns County, Florida at age 66 after a family emergency. She pivoted to specialize in over-55 communities, relocation, and second-home luxury. Primary lead generation came from a YouTube channel launched three years prior, which now has 77,600 subscribers and produced over $34 million in 2025 year-to-date sales and 42 sides. She uses Vulcan7 as highest-ROI software and works with coach Mike Sherrard. She performed a S.W.O.T. analysis on arrival to identify local niche opportunities and adapt her strengths to the market.
Read at www.housingwire.com
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