"In Korea, single occupant households have been increasing due to factors such as dropping marriage rates, rising real estate prices and apartment deposit frauds, combined with a more economically independent generation and the demand for more comfortable living situations among younger generations. So, in this meeting I was asked "1인 가구 현상에 대해 어떻게 생각하세요? (what do you think about the social phenomenon of single households"."
"The socioeconomic context that these developers respond to tells a different type of gentrification, which I think meets generational demands of residents who want domestic independence but have to deal with too many factors outside of their control. This dilemma is shared across many other urban millennials across the globe, but the living solutions that companies like Episode, Local Stitch and Mangrove present are uniquely branded spaces. Each company meets consumers, or residents, in a manner that's equally idealistic and pragmatic."
Single-occupant households in Korea have increased because of falling marriage rates, high real estate costs, apartment deposit frauds, greater economic independence, and younger generations' desire for comfortable living. Developers are designing spaces targeted to single residents that balance independence, flexibility and community. Branded projects by companies such as Episode, Local Stitch and Mangrove offer curated spatial design and programming to attract millennial tenants seeking domestic autonomy amid external economic constraints. The resulting real estate response represents a form of gentrification oriented around lifestyle branding rather than traditional neighborhood displacement. These projects mix idealistic promises of community with pragmatic solutions for small-household living.
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