"Security is the new obsession for the ultra-wealthy, according to the Wall Street Journal. A Scottsdale mansion on the market for $15 million features 32 AI-powered cameras, a 100-foot moat, sour orange trees with four-inch spikes, and a safe room with a 2,000-pound door. The front door alone has 13 deadbolts. High-profile violence, such as the 2024 ambush killing of UnitedHealthcare CEO Brian Thompson and home robberies of Travis Kelce and Brad Pitt, has put the wealthy on edge."
"Roughly 45% of luxury homes sold in 2025 referenced privacy or security, up from 38% in 2024, according to Coldwell Banker. Rich homeowners are shelling out between $100,000 and $1.5 million on security features that include bunkers and biometric scanners. Some are buying trained protection dogs for up to $175,000. In Florida, a condo hired a security firm that has protected U.S. presidents to design an AI-powered threat-detection system."
Ultra-wealthy buyers are prioritizing security and privacy, adding features such as AI-powered camera networks, moats, spiked trees, safe rooms, and multiple deadbolts. High-profile violent incidents and celebrity home robberies have driven demand. About 45% of luxury homes sold in 2025 referenced privacy or security, up from 38% in 2024. Homeowners are spending between $100,000 and $1.5 million on bunkers, biometric scanners, and other defenses. Some buyers purchase trained protection dogs costing up to $175,000. Condominiums are hiring elite security firms to design AI-powered threat-detection systems. Security upgrades now commonly include presidential-level measures.
Read at Entrepreneur
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