"In the rarified world of ultra-luxury real estate marketing, nothing is left to chance. Every detail, from the adjectives in the listing description to the color of the orchid on the kitchen counter, is scrutinized, critiqued and sometimes even argued over. In all the boardroom debates, one deceptively simple question guides every decision: Does it tell the right story? Ask Lesley Shea."
"After a decade climbing the slippery ladder to the C-suite, Shea landed her dream job: head of marketing for Compass in Northern California and Nevada. Her timing couldn't have been better. The company went public just seven months after she signed her contract. Paired with Compass' aggressive expansion in the Bay Area, the IPO turned an already enviable role into one of the most influential positions in residential real estate marketing."
Lesley Shea progressed to head of marketing at Compass after a decade-long ascent, leading a 50-person team and crafting campaigns for $100M-plus estates. She now works as a Realtor at The Agency in Monterey, applying ultra-luxury tactics to $1–2M listings. Her 2024 sales volume totaled $9.1M with five sides, focused on second homes and luxury listings on the Monterey Peninsula. Primary lead generation relies on CRM and referrals, with Less Annoying CRM cited as highest ROI software. Personal burnout and the death of her father prompted a career shift from C-suite leadership to hands-on residential sales.
Read at www.housingwire.com
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