"But scale changes everything. When rentals were episodic, inefficiency was survivable. When rentals become continuous, inefficiency becomes a bottleneck. Agents are already feeling this shift, even if they don't describe it this way. Rental inquiries arrive faster than sales leads. Application volume compresses timelines. Landlords expect pricing guidance, screening confidence, and speed. Renters expect a professional experience that mirrors what they see in the for-sale world. And yet, much of the rental workflow is still handled with tools and habits built for a far smaller"
"The rental market has entered an infrastructure era. This moment is different because rental demand has reached a scale that legacy systems were never designed to support. Multifamily growth has played a major role in triggering this transition. Apartments now account for roughly one-third of all rental housing, surpassing single-family rentals for the first time in modern tracking. That shift isn't just about where renters live. It's about volume. High-density rentals generate velocity. More listings. More applications. More transactions. Velocity exposes fric"
Rental demand has scaled beyond legacy tools, transforming rentals into a permanent, high-volume layer of U.S. housing. Multifamily construction and single-family rentals together have expanded inventory across urban, suburban, and secondary markets. Scale creates velocity: more listings, inquiries, applications, and transactions that expose operational friction. Agents and landlords face compressed timelines and higher expectations for pricing guidance, tenant screening, and transaction speed. Renters expect a professional, for-sale-like experience. Continued reliance on systems designed for a smaller market turns inefficiency into a bottleneck, making control of the end-to-end rental workflow the central competitive advantage.
Read at www.housingwire.com
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