Tech Pulse: Real estate referral landscape; new e-sign tool
Briefly

Tech Pulse: Real estate referral landscape; new e-sign tool
"Florida Realtors has rolled out Sabal Sign, a built-in e-signature solution for Form Simplicity Ultimate Edition users nationwide. Designed specifically for real estate, Sabal Sign offers unlimited sessions, mobile access, reusable templates, audit tracking, and full ESIGN Act/UETA compliance. Closinglock has acquired Viking Sasquatch's payoff retrieval solution, adding automated, AI-driven and insured payoff ordering to its platform. The tool cuts processing time from 75 minutes to seconds, verifies statements with $2.5M insurance per transaction, and works across thousands of lender systems."
"Real estate agents are navigating a shifting lead-gen landscape balancing referrals, paid portals like Zillow, and tech tools such as CRMs. While some, like Callie Kelley, spend heavily on third-party leads, others, like Charlie Wills, thrive almost entirely on referrals. For brokers, tracking lead sources is becoming mission-critical. Chicago-based lender Rate introduces a game-changing Spanish mortgage app, providing Latino borrowers with equal access to homeownership tools. This launch follows Rate's successful Spanish-language initiatives, which have already tripled their Latino salesforce."
Real estate agents balance referrals, paid portals like Zillow, and CRMs for lead generation. Some agents buy third-party leads while others rely almost entirely on referrals. Brokers increasingly track lead sources. Florida Realtors offers Sabal Sign for Form Simplicity with unlimited sessions, mobile access, reusable templates, audit tracking, and ESIGN Act/UETA compliance. Closinglock acquired Viking Sasquatch's payoff retrieval solution, adding AI-driven, insured payoff ordering that cuts processing from 75 minutes to seconds and verifies statements with $2.5M insurance per transaction. Rate launched a Spanish mortgage app to expand Latino borrower access. MoxiWorks appointed Kim Koraca as CMO. Unlisted added The Waitlist for off-market buyer interest. Ardley introduced OneLink to provide instant custom loan offers.
Read at www.housingwire.com
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