"Home staging has the power to transform the story of a house that's languishing unsold on the market. By changing the look and feel of a home - and highlighting its desirable qualities - prospective buyers can imagine their lives in the space. Staging begins the emotional connection that leads to the sale of the home, often quickly and well above listing price."
"One of the best ways to showcase a home's attributes is to remove what distracts people from noticing them. "This house was relatively modern, but full of a busy, young family's possessions and adorned with outdated decor," shares Dogan, so one of the first steps she took to give the home mass appeal was to remove "extra chairs, benches, end tables, and accessories." She and her team also removed any dark carpets."
"Decluttering makes any space feel more peaceful and hospitable, and when it comes to staging, decluttering happens to an extreme degree. "I aim to remove 60% to 70% of the contents in every room so buyers can envision themselves living there," Dogan shares. Made the rooms feel lighter. Future buyers love to feel like their potential home has plenty of space for them and the memories they'll make in their new space."
Home staging transforms unsold houses by changing visual and emotional cues so buyers can imagine living there. The process removes distracting items, outdated decor, and dark carpets to create mass appeal. Extreme decluttering often targets 60–70% of room contents to enable buyers to envision themselves in the space. Lightening rooms through rearranged furniture and mirror use enhances perceived openness and square footage. These staging choices can produce rapid sales and strong financial returns, as evidenced by a staged Rye, New York home that sold for substantially over asking price.
Read at Apartment Therapy
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