Cofounders Joel Schemmel and Donna Soda lead a team including agents Sharon Chiodi and Patti Tebo, Marketing Director Katie Kurbiel and client service coordinator Preston Lane in joining Douglas Elliman. Jay Phillip Parker, CEO of the brokerage's Florida region and president of Douglas Elliman development marketing in Florida, said the move strengthens the firm's presence on the Gulf Coast and called the pair an ideal addition given their expertise in Sarasota's luxury markets. Schemmel, an attorney and former CPA, has worked in Sarasota real estate since 2008; his team has ranked among the top 1% by sales. Soda brings decades of local experience and prior leadership of The Soda Group. The Schemmel Soda Group held Premier Sotheby's No. 1 team ranking in Sarasota and Manatee counties since 2019 and earned RealTrends recognition as the No. 1 small team in Sarasota by sales volume.
Jay Phillip Parker CEO of the brokerage's Florida region and president of Douglas Elliman development marketing in Florida said the move strengthens the firm's presence on the Gulf Coast. Joel and Donna's unmatched expertise and leadership in Sarasota and the surrounding luxury markets make them an ideal addition to Douglas Elliman, Parker said. They have built a strong, trusted brand, and this represents a strategic win for our Sarasota operations and the clients we serve.
Schemmel an attorney and former CPA has worked in Sarasota real estate since 2008. His team has been among the top 1% of agents in the region by sales, according to the brokerage. Joining Douglas Elliman is a decisive step forward for our team and clients, Schemmel said. We've built our business on deep market knowledge, integrity, and results values we see fully reflected in Douglas Elliman's culture.
Soda previously led The Soda Group and has decades of experience in the Sarasota and Lakewood Ranch markets. I'm so grateful for the clients, colleagues, and friends who have been part of our journey over the years, Soda said. Joining Douglas Elliman is such an exciting new chapter for our team, and I'm truly looking forward to blending our local expertise with the incredible reach and resources of this world-class brokerage.
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