"The pledges: 1. It's your business who you do business with. 2. Your clients are your clients. 3. Full pricing transparency. No surprises. 4. Tech that works faster. So you don't have to. 5. Helping everyone home means everyone. 6. We grow your brand. You grow your business. 7. Human expertise, with the speed of AI. 8. Work where you want. Close when you're ready. 9. We grow the whole pie. Not just our slice."
"Not just the people with high credit scores. We'll always invent new ways to unlock doors until you can approve every dream. The company said the promises are designed to strengthen trust and reinforce its role as a broker-first partner. We just felt like we needed to change the narrative, he said. We needed to supercharge our tech stack, and we needed to really go deeper with our partners, Rocket Pro General Manager Dan Sogorka told HousingWire."
Rocket Pro unveiled a set of broker-focused initiatives at Rocket Pro Experience in Detroit, including a manifesto video and multiple technology rollouts. The company introduced 10 partner promises that emphasize broker ownership of client relationships, full pricing transparency, faster tech, brand growth, AI-enhanced expertise, flexible work options, and expanding the overall market rather than just corporate share. One promise specifically commits to widening access to homeownership beyond high-credit borrowers and to inventing ways to approve more dreams. Leadership framed the initiatives as steps to strengthen trust, supercharge the tech stack, and deepen partnerships with brokers.
Read at www.housingwire.com
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