"The platform gives agents, brokers and teams access to tools such as automated listing packages, customizable advertisements and performance dashboards. A no-cost base package includes flyers, digital and social media content and tracking features, while advanced tools like lead generation and video campaigns are expected to roll out later. Marketing as a Service is designed to run in the background while RE/MAX agents stay front and center with their clients."
"It's another great example one of many this year of RE/MAX leaning into AI and tech innovations to help agents win listings, save time and build their businesses. The company said MaaS allows users to set campaign preferences that automatically launch personalized outreach across multiple channels. The platform also delivers branded quarterly market report emails to clients and produces shareable reports that agents can send to sellers and teams."
RE/MAX introduced Marketing as a Service (MaaS) to provide agents, brokers and teams with automated listing packages, customizable advertisements and performance dashboards. A no-cost base package includes flyers, digital and social media content and tracking features, while advanced tools such as lead generation and video campaigns are expected to roll out later. MaaS allows users to set campaign preferences that automatically launch personalized outreach across multiple channels and delivers branded quarterly market report emails and shareable reports for sellers and teams. The platform is designed to run in the background while agents remain front and center with clients. RE/MAX is increasing focus on digital platforms and has launched MAXRefer, MAXEngage and Aspire.
#real-estate-marketing #marketing-as-a-service-maas #digital-and-social-media #remax-technology-initiatives
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