"The integration is intended to reduce turnaround times in real estate marketing, where producing property flyers, emails, brochures and digital campaigns has traditionally involved multiple steps between designers, developers and technology staff. It's the perfect bridge between creativity and execution, said Shayan Hamidi, CEO of Rechat. You design it in Figma and it goes live in Rechat the same day, sometimes the same hour. For brokerages, that means faster campaigns, stronger branding, and a better agent experience."
"Rechat said the system combines Figma's design tools with its own features including multiple listing service data integration, automation and compliance checks. Speed and consistency are the two biggest challenges in real estate marketing, said Emil Sedgh, chief technology officer at Rechat. By connecting Figma directly to Rechat, we have eliminated a major friction point for brokerages. Teams can now move from design approval to agent-ready campaigns in minutes, without sacrificing compliance or brand standards."
"Creating and editing directly in Figma means we can finally work in our own environment, with total control before and after publishing in Rechat, said Leslie Wen, marketing technology specialist at Macdonald Realty. The feature is now available to all Rechat users. Figma has transformed how creative teams work, and this integration lets us bring that same modern standard into real estate, said Audie Chamberlain, head of strategic growth and communications at Rechat. Our focus is on helping brokerages scale with speed and simplicity."
Rechat integrated Figma to reduce turnaround times for producing property flyers, emails, brochures and digital campaigns by removing multiple steps between designers, developers and technology staff. The connection sends designs from Figma to Rechat the same day, sometimes within the same hour, allowing brokerages to launch faster campaigns with stronger branding and improved agent experience. The system combines Figma's design tools with multiple listing service data integration, automation and compliance checks to maintain brand standards and regulatory requirements. Testing with Macdonald Realty, The Noble Agency and Rennie validated the workflow. The feature is now available to all Rechat users to help brokerages scale with speed and simplicity.
Read at www.housingwire.com
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